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Portfolio

From brand graphics to show notes, social media assets to editorial layouts—this page is a window into the kind of work I bring to every client. My background spans graphic design, content creation, editorial writing, and visual storytelling across multiple industries. Whether I'm designing your brand's social media presence or crafting written assets that communicate clearly and consistently, the same standard applies: intentional, on-brand, and done well.

Brand & Digital Design

Brand Case Study:

AlJen’s Pet Supplies

The brand's soul

Meet the heart of the brand: Joyjoy. The AlJen’s mascot is a custom hand-drawn illustration modeled after the family’s beloved pet. This personal touch ensures that every customer interaction feels authentic and rooted in a genuine love for animals.

AlJen's Pet Supplies branding-modified.png

Logo

The Color Palette

Earthy, muted tones were selected to evoke a sense of trust and ethical sourcing, aligning with AlJen’s commitment to high-quality pet care.

#3A2222

#736866

#B19786

#B16F5F

#C5BFBD

#FFF5EA

The Typography

Belleza Regular was chosen for its elegant yet accessible serif profile, bridging the gap between a premium boutique feel and a friendly, family-owned atmosphere.

Belleza Regular

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Graphic Designs

Industry Sample Designs:

Health & Wellness

Real Estate and Construction

Digital Asset Gallery:

LinkedIn & Into Le Pond podcast

Editorial & Writing Background

Save the Children

Highlighting my contributions, including a strategic case study and design assets, produced during my internship.

Graphic Designs

Case Study

UPHL Gazette

A curated archive of my editorial and journalistic contributions for the university’s official student publication.

Sulyap - Banaag Literary Journal TOMO XI - UPHL Gazette 2013

UPHL Gazette's broadsheet 2013

Morph - UPHL Gazette's official magazine vol. 3 2013

Still interested in my creative background?

© 2026 by Ruffa Mae Bautista

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